Britannia Building Society

Fairness Barometer
We were asked to help raise awareness of Britannia’s new TV brand positioning — “building a fairer society”. So we developed a campaign on the theme of ‘Everyday Fairness’ to quantify exactly how ‘fair’ members of the British public are across different areas of everyday life — sport, home, shopping, travel and home. We created a fairness barometer and designed a website to test exactly how ‘fair’ people were. This coverage positioned Britannia as the champion of a fairer Society in the UK.