Norwich Union Healthcare

Flood mapping

Let’s face it, a new piece of technology to help Norwich Union assess which homes are at greatest risk from flood damage, isn’t exactly very consumer friendly. So when we were asked to communicate the launch of Norwich Union’s new Digital Flood Mapping service, we turned it around, making it a human-interest story that directly benefited consumers.

The fact is, if you live in an area that’s deemed to be a high flood risk, it’s difficult to get your home insured. But what if your postcode says you’re in a high flood area, but your home is actually on a hill?