Sheilas’ Wheels

Buddy on Demand
Sheilas’ Wheels — the car insurance brand for women — asked Teamspirit Public Relations to come up with a fresh, creative idea that had ‘talkability’, to help promote their brand. We commissioned research amongst female drivers and discovered that many women feel vulnerable driving alone at night. So we created our innovative ‘Buddy on Demand’ device — a man that inflates in an instant to help women feel safer driving after dark.

This achieved blanket coverage across the world. Ilovesheilas website received over 20,000 hits within four days.